Isha Craft is an effort to empower local workers in rural Tamil Nadu by promoting their traditional arts and crafts while providing them a means of livelihood.
Isha Craft – A Labour of Love
Isha’s aesthetic style is appreciated and admired all over the world. Whether it is furniture and décor at the Isha Yoga Center, or the subtle flower decorations at Sadhguru’s sathsangs, no one can miss the sublime beauty and distinctive approach to design inherent in every item.
Isha Craft has showcased its products in major exhibitions and has received overwhelmingly positive reviews from both urban interior designers and shoppers alike.
Isha Craft is an endeavor to bring this aspect of Isha into people’s lives. It is an effort to empower local workers in rural Tamil Nadu by promoting their traditional arts and crafts while providing them a means of livelihood. Isha Shoppe stocks eco-friendly products such as woodwork, bags, stone carvings and more, created in Isha Craft’s workshops. Its products include a wide range of stylish and eco-friendly bags and purses, baskets made from intricately woven natural fibers, an extensive metal art collection, and all-natural vegetable-oil soaps, shampoos and conditioners. Its unique stone sculptures are popular with interior designers and home makers alike. Hand-etched by master artisans out of black granite, these stone urlis are coarsely etched to retain their natural appeal.
Isha Craft has showcased its products in major exhibitions and has received overwhelmingly positive reviews from both urban interior designers and shoppers alike. In 2006, they were awarded the Best Stall Prize at the famed Society Interiors Arts and Crafts Exhibition in Chennai.
Isha Raiment – The Natural Way to Dress
Isha’s very own line of organic-fiber clothes, Isha Raiment’s prêt-a-porter collection comprises of contemporary daily-wear and comfort-wear in cotton, linen and silk for men and women. Also available are garments in natural fibers like bamboo, jute, hemp and flex, processed in natural vegetable dyes. Elegantly designed with attractive embroidery and embellishments, these garments add style and beauty to everyday life.
Isha Ruchi – A Taste of Isha
Sadhguru says, “What kind of food you eat not only decides the physical aspect of your body, it also decides the very way you think and feel.” This is the basis on which Isha Ruchi was created.
India’s ancient culture included a comprehensive approach to diet and food preparation which ensured that food was a means to physical and spiritual wellbeing. This science was drawn from the wisdom and insight of yogis and sages, and their complete understanding of the human system. Isha Ruchi products are a wholesome collection of snacks, drinks, tiffin mixes and pickles that provide an enticing blend of taste, nutrition and convenience. Made from fresh, high-quality ingredients, Isha Ruchi products are nourishing as well as tasty.