Save the Weave is a movement initiated by Isha Foundation to bring awareness globally and in India about the need to shift to natural fibres.
India is home to more than 136 unique weaves, mostly in the form of sarees. Traditionally woven in cotton and silk, sarees are the backbone of Indian Handloom sector that is rapidly being replaced by machines and synthetic fibres.
The current generation of skilled weavers could be the last ones engaged in the handloom sector with the younger generation having moved on to newer industries.
The techniques of cultivating organic cotton, preparatory processes for weaving, the intricacy of weaving styles, use of natural dyes in dyeing fabric and printing techniques are all inspired by culture and region. This art form needs to be preserved so that the traditional knowledge is not lost. Traditionally, these sustainable methods have created their own ecosystems for empowerment of local communities, especially women.
Global Consumption of synthetic fibre clothing is a huge concern today, impacting not only the environment but also people's health.
Save the Weave will create a platform for connecting weaver products directly to the market through Ishalife.com. It will also connect resources in design, natural dye interventions, market access, organic cotton farming, technical support and skill development.