At the sprawling campus of the Tamil Nadu Forest Plantation Corporation Limited (TAFCORN), Lok Sabha MP from Theni constituency Thiru. O.P. Raveendranath Kumar committed 1 crore trees to the movement at a public event addressed by Sadhguru, Founder, Isha Foundation. Thiru. O.P. Raveendranath Kumar said that the movement was not a one-day issue but our commitment to the wellbeing of future generations.
The Tamil Nadu government has agreed to provide subsidies for the first 4 years for farmers to adopt agroforestry on their farmlands. Several high-value trees have been released from protective laws to enable farmers to plant them on their farms for economic benefits.