Maha Annadanam, the sacred offering of food, is offered during the night-long celebration of Mahashivratri to thousands of devotees who attend the festival at Isha Yoga Center. This is not just an offering of physical nourishment; it is a distribution of prasadam by the willing hands of volunteers. Daily Annadanam will also be offered every day of the 8-day festival.

Thousands of people attend the Mahashivratri celebrations at Isha Yoga Center each year. Before the event, a tremendous effort is also made to reach out to people and invite them through print and social media to experience this night. The live telecast of Mahashivratri at Isha Yoga Center is available on many popular television stations and on the web. Arrangements are made to ensure that devotees experience this night of immense possibilities by providing facilities, convenience and other amenities.

Thenkailaya Bhakthi Peravai is a religious trust that aims to make the experience of the magnificent Velliangiri mountains available to spiritual seekers. It offers its services to thousands of spiritual seekers who come to the Isha Yoga Center to celebrate this night in the presence of Sadhguru.