“The only way to experience true wellbeing is to turn inward. This is what yoga means – not up, not out, but in. The only way out is in” – Sadhguru
#YogawithInox is a unique initiative between Isha Foundation and INOX Leisure Limited, one of India’s largest multiplex chains, to celebrate the second International Day of Yoga. One part of the initiative is to create awareness about yoga. An independent short film titled, “Life 70MM – The Only Way Out Is In”, produced by Isha Foundation, will be screened on June 21. The short film presents a short story of people from varied nationalities, in search of yoga. Through the short film, viewers also get the opportunity to participate and learn simple Isha Upa-Yoga practices.
This first-of-its-kind initiative aims to elevate the movie-going experience. The one-hour movie has a universal “U” certification, and can be viewed by everyone. It will be screened at 6PM across 100 INOX multiplexes on June 21, bringing together over 20,000 people in these theatres. The short film highlights the various aspects of yoga: its origin, antiquity, its impact and how it can be used for personal transformation.
Speaking about the initiative, Mr. Rajeev Chakrabarti, Chief Marketing Officer, INOX Leisure said, “Cinema is said to be an experience that arouses consciousness and emotions. The interactive layer that INOX has added through #YogawithINOX, makes that even more true and alive. Entertainment is usually imagined and created without limitations and breaking barriers. The spiritual dimension we have added, breaks all those limitations in a different way”.
Don’t miss it!
The list of INOX locations across India where you can enjoy the movie along with the showtimes is here.