This Friday, November 15th Bloomberg TV is telecasting Sadhguru in conversation with Rama Bijapurkar, Management & Strategy Consultant.

Friday, November 15 – 7:30am & 6:30pm

Saturday, November 16 – 5:30pm (repeat)

Sunday, November 17 – 8:30am (repeat)

Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India’s Consumer Economy. She is also a keen commentator on social and cultural change in liberalizing India. She has her own strategy consulting practice and works with an impressive list of Indian and global companies, helping them across sectors, and describes her mission as bringing market focus to their business strategy.

In addition to her consulting practice, Rama serves or has served as an independent director on the boards of several of India’s blue chip companies. She presently serves on the boards of CRISIL (S&P India), Mahindra & Mahindra Financial Services; ICICI Prudential Life Insurance, Janalakshmi Financial Services and on the governing board of IIM Ahmedabad, where she is a visiting faculty. Past boards include Axis Bank, Bharat Petroleum, Infosys Ltd., Mahindra Holidays & Resorts, Titan Industries, Godrej Consumer Products Ltd.

Rama writes extensively in the media and is a dominant voice on issues relating to India’s business, consumers and Polity.

Watch as Sadhguru and Rama converse on the topic of business: entrepreneurs falling for current trends, getting “forced” into business and the role of vision and passion in entrepreneurship.

Tune in this Friday!